Small businesses often have limited resources, meaning they need to get the absolute maximum value from their time and money. Repurposing content is a cost-effective strategic approach for small business owners to achieve efficiency, wider reach, and consistent messaging across various channels. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive

How does repurposed content make the most of my resources?Read More »

What’s the difference between a strategy and a plan when it comes to content? Do you really need both? Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising or making

Content strategy vs content planningRead More »