We recently wrote about the upcoming changes to Google Analytics and why you need to take action now. Once the new version is receiving data, the next step is to set up events and conversions to track the website activity that’s important to your business. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient […]
Category: Reporting
Google Analytics is phasing out its Universal Analytics (UA) properties from next summer in favour of GA4. You’ll need to act now as data is not being migrated or stored indefinitely. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and
Upcoming changes to Google Analytics (and how they affect you)Read More »