Want to know which digital marketing strategies to embrace and which to ditch in 2025? We’ve done the research for you! This post reveals the key trends that are on the rise and those that are on their way out, helping you focus your marketing efforts where they’ll have the biggest impact in 2025. Going […]
Category: Understanding marketing
SEO, or Search Engine Optimisation, is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs). SEO covers a whole range of elements, from the words that you choose to put down on each page (which is how most people think of SEO), to technical elements such as metadata and
SEO quick wins: 3 free tools to boost your rankingRead More »
Michelle spent a few days this week at Atomicon – the self-professed “must-attend” sales and marketing conference for small business owners. Here’s her perspective – what she learned, and what actions she’ll be taking from it.
Sustainability is becoming more important to businesses. As well as this obviously being great news for the environment, you can use this when promoting your services. If you are making efforts to do business in a green way – let’s shout about that! Not on your radar? You’re risking being passed over for competitors who
The UK small business scene is a vibrant one, but competition is fierce. Limited resources often mean wearing multiple hats and struggling to keep up with marketing demands. This is where AI (Artificial Intelligence) steps in, offering a game-changing advantage.
Small businesses often have limited resources, meaning they need to get the absolute maximum value from their time and money. Repurposing content is a cost-effective strategic approach for small business owners to achieve efficiency, wider reach, and consistent messaging across various channels.
Local marketing is especially effective for businesses with a physical location – but it’s nice for all businesses to have a presence in their local area. We’ve put together some top ideas to help you gain more local business.
Gird your loins for some poor sewing puns as we jump into Threads. Were you one of the 100 million signups in five days since new social media platform Threads launched last week? Hands up, we were.
Marketing is a moveable feast at its best. But digital transformation has thrown our original methods of gaining brand exposure, reach and engagement completely out of the window.
A billion users? Wow! Average time spent on TikTok is nearly an hour a day? Great! We love us a trend, but we should be clear with our goals and who we’re trying to reach – looking critically at our marketing channels and deciding if they’re a fit.