A luxury rebrand for Wressle Grange’s luxury accommodation

Wressle Grange offers a suite of luxury self-catering accommodation for couples and groups. They came to us for a fresh look for their branding, photography and website. Based five minutes up the road from us in Howden, we were very excited to work with a prestigious local company!

Kicking off the rebrand process

This project started with a site visit. As they’re based so close to us in Wressle, this was one we could really get hands-on with, so we went to visit the farmhouse among rolling fields and the barn conversion cottages in person. We had a great meeting with Claire, who runs the accommodation side of the Fosters’ farming business, and got to grips with the project requirements.

The rebrand was triggered by a pivot in their business. Grange Farm Cottages (as they were called) had recently introduced their beautiful farmhouse along with their cosy cottages to their offering, and wanted a brand that reflected all of their accommodation.

We discussed their target audience, their vision for the future, how their brand was perceived… and how they wanted to be perceived. We looked at the local competition, and finally, we discussed what they wanted to achieve from the rebrand and website project.

From this, we developed a brand identity brief to ensure that we were ticking all the boxes.

Grange Farm Cottages become Wressle Grange

After helping Claire to decide on the name, we secured the URL on their social media platforms.

Then to design work! We developed three initial design options, with a story behind the style of each.

Initial brand ideas for Wressle Grange

Set on a working arable farm, the first option was preferred, using a sage green that both reflects the surrounding countryside and conveys the luxury of the farmhouse. We added furniture to the logo that is a nod to the cottages’ elongated roof lines, and the decorative W references the oak beams in the house.

We provided the collateral Wressle Grange needed to use their new brand – logo pack, email signature and social media assets, as well as comprehensive brand guidelines to maintain the professional finish and continuity across all channels.

Some of Wressle Grange’s brand guidelines

Onto the website development

The farm had a booking website for the cottages, but we were starting with their glorious new branding, a fresh domain name and we needed some imagery to go with it.

We worked closely with 8Woodview on the technical side of this website, especially as it had to integrate with Wressle Grange’s existing booking system and we wanted everything styled just right.

Waiting for some good English weather, we popped over for a day to shoot the house, grounds and cottages.

The client already had a mature domain as Grange Farm, so because we were starting afresh, we had some SEO considerations to make the transition work. As well as carefully adapting the copy, headings and metadata for keywords, redirects were put into place from the previous website to relevant pages.

We then wrote a press release to celebrate the launch of the new accommodation.

Examples of possible uses of the new brand

Writing on the regular

For the last year, we’ve been writing monthly blogs for Wressle Grange. All are keyword-focused – you’ll see that many are around local places or events to target those geographic search terms.

Content is a mixture of evergreen and topical, and as well as the on-site advantages, it gives our client something to engage social media users, and provides a great basis for their monthly email newsletter.

And over on email…

Finally, we set up Wressle Grange on MailerLite, with an automatic welcome email, and monthly newsletter. We use this space to talk about their latest news (like their recent REYTA awards nomination!), the blog. what’s going on on the farm, and of course booking updates and calls to action.

“Michelle is forward thinking, proactive, quick to respond and professional.

“Her local knowledge was also beneficial when creating our website. I’d highly recommend And Marketing. Thanks Michelle.”

+ Claire, Wressle Grange

Ready for that rebrand?

We loved developing Wressle Grange into the recognisable brand it is today, and we continue to work with them on their engagement and visibility. If you’re ready to update, we’d love to hear from you.