And Marketing


The latest in news, views and updates: this is And Marketing's take on all things digital marketing.

Read + learn

From user testing to marketing automation, with our take on strategy and planning, we cover it all over on the And Marketing blog. Brush up on marketing knowledge aimed at small business owners, where we explain the jargon and cover the elements that matter to you.

Introducing… And Marketing. I’m thrilled to announce Faire Marketing has rebranded as And Marketing. I’ve loved the Faire Marketing brand. I love the reasoning behind it, the way it fit with my ethos, nodded to my background in languages, and I worked very hard on making my brand bigger than “just” me. I recently applied […]

We recently wrote about the upcoming changes to Google Analytics and why you need to take action now. Once the new version is receiving data, the next step is to set up events and conversions to track the website activity that’s important to your business.

Michelle Millar announced in Digital Women's Top 50 Digital Women to Watch list

Michelle Millar, Director of Faire Marketing, has been named One of 50 Digital Women to Watch in 2022 by online community and digital learning platform, Digital Women.

Laptop showing Google Analytics overview on a desk surrounded by a coffee cup, glasses and Faire Marketing's framed logo

Google Analytics is phasing out its Universal Analytics (UA) properties from next summer in favour of GA4. You’ll need to act now as data is not being migrated or stored indefinitely.

From a marketer’s perspective, it’s really helpful if you have lots of assets to help show who you are as a company – not just photos, videos or graphics, but your website, social media presence, resources, testimonials, case studies, even staff count too. But what if you don’t have some of these? Or you’ve already […]

Did you know that Yorkshire B2B businesses could receive funding for digital investment?

I’m thrilled to be shortlisted in two categories for awards in business excellence!

What’s the difference between a strategy and a plan when it comes to content? Do you really need both?

Just back from the Yorkshire Post Rural Awards 2021…