Digital marketing
Action + results
Marketing strategy
Research + plan
And Marketing offers a wide range of digital strategic research and planning. This can include consultancy, long and short-term marketing strategy and planning, channel-specific strategies, campaign planning, positioning, competitor analysis, social media strategy and buyer persona development.
Content writing
Visibility + reach
Reach more people by demonstrating your knowledge while boosting your search visibility. And Marketing writes and edits news and blog articles for a range of clients, from SMEs to blue chips, always optimised so that we consider the terms that your users will be searching for.
From automatic palletisers to interior design, scrap metal to forestry, And Marketing has a wide experience in adjusting writing styles to suit different brands, industries and audiences.
Email marketing
Engage + update
Send a regular newsletter or a one-off campaign. Working with software like MailerLite, HubSpot, Campaign Monitor and MailChimp, And Marketing will create assets, write, schedule, and send your marketing emails to reach your customers’ (and potential customers’) inboxes.
Automation is a great way of keeping leads engaged automatically. With a steady stream of regular, personalised communication that’s adjusted depending on set actions, these emails can guide them through the sales funnel for you.
SEO
Improve + attract
SEO covers a whole range of elements, from the words that you choose to put down on each page (which is how most people think of SEO), to technical elements such as metadata and how fast your site is.
A technical SEO audit and keyword research help us understand how to optimise your website, whether you’re looking to make more of an impact locally, or rank higher on the search engines for selected keywords,
Marketing automation
Process + journey management
Move data between software platforms, or automate workflows for processes or emails for a seamless customer journey and a reduced admin workload. And Marketing’s bespoke marketing automation is meticulously scoped to shape the processes that will best help you and your business.
Ads management
Promotion + quick wins
Ads work really well for those quick wins. Google Ads certified, And Marketing can help you set up and manage your Ads account – running pay-per-click (PPC) search or display ads to boost your visibility and reach new customers and remarketing to re-engage people who have already visited your website.
And Marketing can also create and run social media ads to promote your business on Facebook, Instagram and LinkedIn.
Marketing reporting
Learn + optimise
Reporting on your website or campaign performance means we can test, learn and optimise, always improving so you’re consistently getting the best from your budget. And Marketing will monitor and review your online activity, improving your user experience and on-site conversions.
Vibrant + unique
“Whether you need someone to bounce an idea off, or you want someone to pull a magical idea out of a hat, Michelle is your marketer. Full of vibrancy and inspiration, Michelle can shape your marketing strategy to truly project your best self, your strengths, and your brand’s overall uniqueness. Both data-driven and possessing that humanness that brings marketing campaigns to life, Chelle consistently delivers results and identifies further opportunities for online connection and networking. She is an outstanding creative problem-solver and a simply sound human being.”
Emily