Writing a great marketing brief
Get the results you want with a detailed brief
A well-written marketing brief provides a strong foundation for working effectively with a marketing agency or team, and generating better outcomes.
It ensures that everyone involved has a shared understanding of what needs to be achieved, the intended audience and how success will be measured.
To help you get the most from your marketing project, we’ve put together this free PDF ebook, which guides you through:
+ What to include in a great marketing brief
+ Determining responsibility
+ How to have realistic expectations
+ Questions to ask your agency
This guide is designed to help you think through the key elements needed for an effective marketing brief, without overcomplicating the process.
About And Marketing
And Marketing focuses on providing a comprehensive, “big picture” view of marketing for SMEs – a one stop shop where you can expect both strategic thinking + efficient implementation. We pride ourselves on finding marketing solutions within budget, increasing brand awareness and generating leads for our clients.
Download your FREE guide
Marketing briefs are sometimes rushed and can lack crucial details, leading to misunderstandings, rework and results that aren’t optimal.
Our free guide covers objectives, target audience, messaging, budget considerations and practical constraints, helping you to communicate your requirements clearly and confidently. It works as a straightforward template that you can reuse again and again, whether you’re briefing an agency, a freelancer or an internal team.
It also makes it easier to review marketing activity post-implementation to understand what worked well and where there might be room for improvement. Spending a little extra time on your brief upfront can save time later and lead to more effective, focused marketing overall.