Marketing strategy
Research + strategise
A well-crafted marketing strategy can help you reach your target audience, increase brand awareness, and generate leads and sales.
At And Marketing, we understand the importance of marketing strategy, and know it’s important in achieving the best results and getting the most from your resources. We’ll work with you to develop a realistic, custom marketing roadmap that meets your specific needs, goals and budget.
Buyer persona research
Identify + learn
First things first, we would recommend undertaking buyer persona research to identify two to three profiles of your ideal clients, examine their behaviour online and determine what kind of content appeals to them.
This document can help guide the other activities, as we determine the kinds of content they engage with, what they expect to see and where. It also helps you, when selling or communicating online, consider the kinds of clients you’re attracting.
Competitor research
Investigate + niche
Finding and comparing businesses that have a similar offering will help determine your niche in the market, see what they’re doing right (and wrong!) online and make decisions for your own positioning in the market, based on the findings. Even companies with bigger budgets have activities that work and those that don’t, so it’s worth examining businesses of different sizes and scopes.
We usually examine nine businesses + yours, with an unbiased eye.
Marketing strategy
Understand + map
An annual digital marketing strategy would lay out the situational analysis – from reviewing what you’re doing now and how it’s performing, to a SWOT analysis of the company. We’ll look at your marketing goals (or determine these from your business goals), and then develop objectives that will help us achieve those goals.
We’ll examine the tactics we’d need to use to meet the objectives and review different marketing channels for suitability.
Beyond this, we can also look at:
+ long- and short-term marketing planning and strategy
+ channel specific strategies
+ campaign planning
+ positioning
+ SEO strategy
+ brand development
Marketing plan
Structure + accountability
Your marketing plan would lay out the structured themes and actions determined by the strategy.
Channel, activity, target audience, messaging, objective, measure of success, timescale, responsibility and cost will be set next to each activity where practicable. This document keeps you on track and holds you (or us!) accountable to complete the actions.
If you’re not quite sure what you need, but you know your business needs a boost, or just need a sense check, drop And Marketing an email and we’ll work through it with you, in a methodical way.
Our results
We have a proven track record of success in helping businesses achieve their marketing goals. Our clients have seen significant increases in website traffic, leads, and sales as a result of our marketing services.
Contact us
If you’re ready to take your marketing to the next level, contact us today to learn more about our services. We would be happy to discuss your specific needs and goals and develop a custom marketing strategy and plan that will help you achieve your business goals.
Fuel + confidence
“She’s like rocket fuel. Take the strategy package – all of it. As an established business, I now feel more confident in what I’m doing.”
Georgina, Masons Campsite