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11 Burgess Avenue, Howden
East Yorkshire, DN14 7ZN

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We once let AI write our blog for us 🤫It was

We once let AI write our blog for us 🤫It was an interesting experiment (and we did make it clear, by the way!). The quality of the output is in how you frame the instructions, but while it came up with a blog structure and some good points, we adapted it from top to bottom, adding our own points, changing terms and the tone and just generally editing it for a human to read.Here's where it gets interesting, and a little murky. We actually think that AI content, as a basis, is a good idea for small businesses. It can save lots of time in planning content, creating structure and outlining the main points you should cover. It's efficient, scalable, and you can't beat that it's free.However, if you want people to read your content and keep reading your content, it's not good enough to upload what it produces and think you're done.AI makes mistakes, it plagiarises, it repeats words that clearly identify copy as AI-written, it lacks creativity and it ultimately devalues content. Human editing is still very much required.This is why we now offer a content editing service for those small businesses with limited budgets who have produced a piece of content from ChatGPT or Gemini that doesn't quite read right. We'll read it with our human eyes and amend it with our human hands until it's ready to be read. By humans.#ai #copy #aicopy #aicontent #aicontentwriting #artificialintelligence #chatgpt #gemini #humanswritingforhumans #humanswriteforhumans #human #antiai #letsworktogether #marketing #digitalmarketing #marketing #businessmarketing #yorkshiremarketing #marketingyorkshire

Sorry if we got you all excited there, but we're t

We know that email marketing is great for targetin

We know that email marketing is great for targeting engaged customers and prospects, but your list can get smaller as contacts unsubscribe or change jobs. How do you grow your list?Here's five ideas to get that list growing...1. Put a newsletter signup on your website
🖥️ Make it visible, keep it short and tell people what they can expect when they sign up2. Create lead generation resources
📚 Offer fantastic ebooks or tools that readers can't resist3. Encourage subscribers to share your emails
🧑‍🤝‍🧑 Promote it from within! Of course, this means it has to be some captivating content4. Add an opt-in to your email signature
✍🏼 Send your contacts to a landing page to sign up5. Add a call to action button to your business' Facebook page
📢 And share newsletter previews on your social channels tooIt's not just about getting new subscribers either - you need to retain the ones on the list too to minimise those unsubscribes. Here are five bonus tips for retention!1. Create engaging emails
💭 Consider why your recipient would take action when they receive this email, and what you want that action to be2. Segment your list
🧱 Think of how you can section your database, using either known and recorded attributes (eg geography, job title, content they've downloaded) or pay attention to actions taken in previous emails3. Personalise the emails
👩🏽 Using segmentation, sending separate emails, using smart content or simply by putting names or company names into the copy where it's relevant, there are many different ways you can make your emails a better fit for the recipient... use them!4. Use automation
🤖 We always recommend setting up automations based on actions taken... eg if someone completes a contact form on your website, or downloads an ebook. Keep that lead warm with emails relevant to them!5. Don't be boring
🥱 Don't make it easy for them to unsubscribe! Keep it interesting!Need some support for your emails? From strategy to sending, we can help.#emailmarketing #marketing #email #digitalmarketing #digital #emailstrategy #emailsupport #smeemails #emailtips #tips #businesstips #growyouremaillist

The Malt House website is now LIVE! 💻Howden'

The Malt House website is now LIVE! 💻Howden's beautiful new Airbnb has recently been fully renovated, and their brochure website showcases the property fully, with calls to action throughout to book on Airbnb.We completed their branding a while back and we've loved to see how the colour palette and key motif has worked harmoniously across the holiday cottage itself, the website and their other collateral like brochures and welcome books. 🖤🤍🗝️We've once again worked with lovely @jenny8woodview on the technical elements. Dream team!Check out the website, and give @themalthousehowden some love on their socials too!#website #newwebsite #websitelaunch #launch #marketing #digitalmarketing #verydemure #verymindful #howden #eastyorkshire #visithowden #local #localmarketing #shoplocal #visiteastriding #visiteastyorkshire #yorkshire #yorkshiremarketing #airbnb #shortstay #holidaycottage @visithowden

It's our birthday! 🥳And Marketing is four to

It's our birthday! 🥳And Marketing is four today! We've had a cracking year in business, working on lots of exciting projects, getting fabulous feedback and results, and winning a prestigious FSB award. Also, that awards video of Michelle and Barry will never, ever, get old 😂 Here's to us! 🥂#andmarketing #four #businessbirthday #marketingforsmallbusinesses #marketinghelp #yorkshire #websitedesign #branding #marketingyorkshire #digitalmarketing #webdesign #websitedesign #marketingyork #smallbusiness #smallbusinessyorkshire #yorkshirebusiness #yorkshirebusinesswoman #yorkshirebusinessnetwork #yorkshirebusinessinsider #yorkshirebusinessowners #businessservices #leedsbusiness #eastyorkshirebusiness #eastyorkshirecoast #eastridingofyorkshire #bridlington #marketingtips #brandingtips #smemarketing #yorkshiremarketing

We work with some fantastic seasonal businesses, o

We work with some fantastic seasonal businesses, on everything from hospitality to garden equipment. It can take years of trading to manage the peaks and troughs of business and income for this kind of business, and we know it can be tough when business depends on something as uncontrollable as the weather.So what can you control? Getting your marketing support and planning in place before the season starts is an amazing first step in ensuring that your marketing efforts move with you. If you're already armed with research and strategy before your season begins, it means you can be more prepared and agile, and your business' marketing can run with minimal input from you when you're too busy working in the business.We'll put more into the plan when your business needs an extra push, and less when you need to minimise spend, planning ahead for you to accommodate your business needs and reduce the pressure on you.Want to talk? Just get in touch!#seasonalbusiness #eastyorkshire #ukbusiness #smallbusiness #supportlocal #marketing #businessplanning #businessgrowth #seasonalmarketing #tourism #hospitality #marketing #marketingplanning #marketingplan #seasonalplanning #digitalmarketing #marketingyorkshire #yorkshiremarketing

When we take on new clients who want to run ads, w

When we take on new clients who want to run ads, whether it's Google Ads or social media ads, the first thing we look at... is the website.There is zero point in spending money driving users to a website that has little chance of conversion. The ads, budget, timing and targeting could be absolutely spot on, but if the website isn't pulling its weight, you may as well not bother.We understand it can be frustrating to feel like you're ready to take action, decide to run ads and then be told it won't be immediate as x, y and z need to be sorted first... but it will help you in the long run, for both organic and paid visitors to your website.Want to talk user experience or conversion rate optimisation? That is one of our favourite things to do in the studio! Years and years of experience means we can check through your website and give you actionable recommendations that will make a difference. Just get in touch!#runningads #website #websites #advertising #webdesign #ux #userexperience #cro #conversionrateoptimisation #marketingforsmallbusinesses #marketinghelp #yorkshire #websitedesign #branding #marketingyorkshire #digitalmarketing #websitedesign #smallbusiness #smallbusinessyorkshire #yorkshirebusiness #yorkshirebusinessnetwork #yorkshirebusinessinsider #eastyorkshirebusiness #eastyorkshirecoast #eastridingofyorkshire #marketingtips #smemarketing #yorkshiremarketing #marketingteam #marketingagency

Ignoring your socials? While your social media is

We LOVE hearing feedback from our clients. We're g

We LOVE hearing feedback from our clients. We're going to blow our own trumpet here 🎺 but here's a handful of comments from our five star Google reviews (which is, ahem, ALL of them).If we've worked for you recently, please do pop a review over on Google, it really helps a small business out 🙏#review #reviews #feedback #testimonial #google #googlereviews #positivereviews #grateful #thankyou #loveourclients #loveyourclients #marketing #digitalmarketing #marketingagency #shoplocal #thinklocal #digitalmarketingagency #marketingyorkshire #yorkshiremarketing

All about And! We've had a few new followers, so w

All about And! We've had a few new followers, so we thought we'd share what we're all about - how we came to be and what And really means to our founder, Michelle.Any questions? We'd love to hear from you if you want to learn more!#marketingforsmallbusinesses #marketinghelp #yorkshire #websitedesign #branding #marketingyorkshire #digitalmarketing #webdesign #websitedesign #marketingyork #smallbusiness #smallbusinessyorkshire #yorkshirebusiness #yorkshirebusinesswoman #yorkshirebusinessnetwork #yorkshirebusinessinsider #yorkshirebusinessowners #businessservices #eastyorkshirebusiness#eastridingofyorkshire #brandingtips #smemarketing #yorkshiremarketing #marketingteam #marketingagency

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