Marketing reporting
Learn + optimise
You’ve got a website, you’re carrying out marketing… but what leads are you getting from it? How do you know what activities you should be investing in or what you should drop? If you’re carrying out marketing activities, you’ll want to know how they’re performing. Marketing reporting is the process of collecting, analysing, and interpreting data about your marketing campaigns. This data can be used to track your results, identify areas for improvement, and make better decisions about your marketing strategy.
Marketing reporting
Performance + recommendations
Reports enable you to monitor your overall digital performance or for specific marketing channels or campaigns. Find out where your visitors are coming from, what keywords they use to find you, what they spend time looking at on your website and where they convert.
Google Analytics certified, And Marketing looks carefully at the data, investigating anomalies (positive or negative), offering observations and recommendations to improve your traffic and on-site conversions.
Whether you need monthly or quarterly reporting, or totally bespoke timescales, we’ll deliver your report regularly, and then book in a meeting or call with you. Discussing what we’ve learned and our recommendations with you soon after we’ve reported means that you can pivot quickly and be confident in why we’re making changes… Because it’s backed by data!
UX + CRO
Understand + improve
User experience and conversion rate optimisation are two ways of looking at whether your website is doing its job. And Marketing can add user testing and heat-mapping software to your website. Then, interpreting the results, recommend changes to improve your user experience and conversion rates – testing, learning and optimising.
Changes that can make a huge difference to user behaviour can be as simple as reordering homepage blocks, putting more valuable content higher up the page or changing your mobile layout. Conversions can be improved by simply changing the colour of a CTA or signposting more clearly to a form.
Our results
We have a proven track record of success in helping businesses improve their marketing performance through reporting. Our clients have seen significant increases in website traffic, leads, and sales as a result of our marketing reporting and recommendations loop.
Contact us
If you’re ready to track your marketing results and improve your performance, contact us today to learn more about our services. We would be happy to discuss your specific needs and goals and develop a custom marketing reporting plan that will help you achieve your business goals.
Integrity + confidence
“It is an absolute pleasure to work with And Marketing. Michelle’s experience and expertise shine through in everything she does. She works with integrity, to always ensure that the marketing carried out on behalf of clients offers the best possible solutions. Projects are thoroughly considered from the outset, Michelle’s professionalism instils confidence, and the results speak for themselves.”
Maddie