Want to know which digital marketing strategies to embrace and which to ditch in 2025? We’ve done the research for you! This post reveals the key trends that are on the rise and those that are on their way out, helping you focus your marketing efforts where they’ll have the biggest impact in 2025. Going […]
Blog
The latest in news, views and updates: this is And Marketing's take on all things digital marketing.
Read + learn
From user testing to marketing automation, with our take on strategy and planning, we cover it all over on the And Marketing blog. Brush up on marketing knowledge aimed at small business owners, where we explain the jargon and cover the elements that matter to you.
We’re hearing more stories recently about social media accounts being breached and not recovered. Let’s take Meta as an example. It would be heart-breaking to lose years of your personal Facebook and Instagram posts… but potentially very damaging to lose control of your business accounts. Meta’s support was anything but supportive in a recent case […]
If you’re a B2B business, you’ll probably have been contacted by trade magazines or local press to advertise. While it definitely still has its place in this digital world, you also need to think carefully about how and why you’re using it, as there are pros and cons – as there are with all marketing […]
As it stands, humans can out-write AI. It’s a fact that yes, AI can conduct research quickly, gathering sources and churning out a 500 word blog quicker than it took you to type in the instructions, but when it comes down to it, you can tell.
We know that email marketing is great for targeting engaged customers and prospects, but your list can get smaller as contacts unsubscribe or change jobs. How do you grow your list? We’ve got ten speedy tips for you today!
When creating a website, one of the most crucial decisions is the underlying structure. This decision often boils down to choosing between a custom-built website and one based on a pre-designed theme. Each approach offers distinct advantages and disadvantages, tailored to different needs and preferences.
SEO, or Search Engine Optimisation, is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs). SEO covers a whole range of elements, from the words that you choose to put down on each page (which is how most people think of SEO), to technical elements such as metadata and […]
Michelle spent a few days this week at Atomicon – the self-professed “must-attend” sales and marketing conference for small business owners. Here’s her perspective – what she learned, and what actions she’ll be taking from it.
Sustainability is becoming more important to businesses. As well as this obviously being great news for the environment, you can use this when promoting your services. If you are making efforts to do business in a green way – let’s shout about that! Not on your radar? You’re risking being passed over for competitors who […]
