Content
The power of content
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
At And Marketing, we understand the power of content marketing. We will create high-quality content that will attract your target audience, build trust and credibility, and ultimately drive sales.
Content strategy development
Strategise + refine
We don’t just create content, we plan for success. We will work with you to understand your business goals, target audience, and competitive landscape. .
We will then develop a content marketing strategy, using the channels that will work for your business. Our strategists will create a roadmap to achieve your goals, whether it’s boosting brand awareness or driving sales.
Content creation
Words + action
Compelling copy is our specialty. Our team of writers create high-quality content across formats, including blog posts, articles, ebooks, infographics, social media… the list goes on.
Looking to educate? Inspire? Sell? We have the words.
Copywriting for web
Educate + empower
By sharing your specialist knowledge, you’ll make your potential customers feel confident in you, trusting you and returning to you for more information. This makes it easier when it comes to converting, as your shared knowledge will have already done the heavy lifting for you.
Always writing with SEO in mind, we are mindful of keywords, and provide you with the metadata side too.
If you’re dabbling with AI doing the writing for you, we can tidy this up for you too. Editing will reduce the ‘beep beep boop’ and make it more appealing to the humans who will read it.
Email marketing copywriting
Nurture + drive
We will write effective email marketing copy that converts. Keep your leads warm with subject lines that increase your open rates, content that increases your click through rates, and ultimately emails that increase your conversions.
Writing monthly newsletters, one-off sales emails, or automations that keep your leads warm while you sit back, we’ll understand the style of email that works for your needs.
MailerLite or MailChimp, HubSpot or ActiveCampaign, we’ve worked with them all.
Social media copywriting
Engage + resonate
Engaging social media copy that will help you connect with your target audience and grow your following, whatever channels they’re on.
Keep your followers up to date with your latest news, offers, industry insights and spark conversations with social media posts specially crafted for Facebook, Instagram, LinkedIn and more.
Content reporting
Analyse + improve
Tracking the performance of your content marketing campaigns, we’ll provide you with detailed reports to measure the success of your content, make necessary adjustments and maximise your ROI.
Test, learn, optimise!
Our results
We have a proven track record of success in helping businesses achieve their content marketing goals. Our clients have seen significant increases in website traffic, leads, and sales as a result of our content marketing services.
Contact us
If you’re ready to grow your business with content marketing, contact us today to learn more about our services. We would be happy to discuss your specific needs and goals and develop a custom content marketing strategy that will help you achieve your business goals.
Great results at a fair price
“The results I have seen have been nothing short of fantastic! Michelle really knows what she is talking about.”
Dave, PALpack