SEO
Elevate your online presence
Search engine optimisation (SEO) is an ongoing, incremental process of convincing search engines that your website is the place to go for your product or service. SEO covers a whole range of elements, from the words that you choose to put down on each page (which is how most people think of SEO), to technical elements such as metadata and how fast your site is.
Optimising your site for search drives organic traffic, which is cheaper than Ads in the long-term. Visitors are more trusting of your content and can be more likely to convert.
At And Marketing, we can help you improve your website’s SEO for appropriate keywords, so that you can rank higher in search results and attract more relevant visitors to your website.
And if you have a website built by us? We already build our websites with SEO in mind. With the technical side and meta in hand, we will guide you through the process, making recommendations on your copy if you’re providing it.
Keyword research
Identify + target
We will help you identify the keywords that are most relevant to your business and target audience.
Keyword research tells us what terms relevant to your business people search for – how many look and how many click – informing you what words you should focus on. We make recommendations that will ensure your site can be optimised for search. You’ll need a different focus for each page and search intent is important.
We send a document explaining website best practice to you – how to optimise your headings, title tags and metadata and your images. We will also highlight which of the keywords hit the sweet spot – those that are not only relevant, but are balanced between being the most achievable and the most competitive.
On-page optimisation
Improve + attract
Want us to make improvements to your copy? We will optimise your website’s words, headings, page titles, and meta descriptions so that they are more likely to be picked up by search engines… but still read in a natural way for humans too.
By optimising your website for relevant keywords, you improve the visibility of your site – increasing the chances that your pages will be displayed prominently in search results when users search for those keywords.
Technical SEO
Understand + optimise
With a technical SEO report, we’ll review your website to see how it’s performing, and detail recommended actions for improvement. This report will examine performance in organic search traffic, keyword performance, page speed, metadata, content, searchability, security, text to HTML ratio, sitemaps, errors, backlinks and more.
You can take the technical SEO report and action changes yourself or with your web developer, or we can do this for you.
Reporting
Monitor + refine
We will provide you with regular reports so you can track the progress of your SEO, and see how your website is performing in search results. We’ll look at your organic traffic and the search terms they use to find you, top performing keywords, which ones convert, track your target keywords and make recommendations for improving your SEO further.
Our results
We have a proven track record of success in helping businesses improve their SEO, website traffic, leads, and sales. From multinational companies to one man bands, we’ve helped them all.
SEO usually takes around six months to really start seeing a change in visitor numbers, although it can sometimes be quicker.
The graph above is of one of our clients’ organic website traffic. On some days, their website has more visitors in one day than it had previously in a month! We carried out keyword research in August and started making website tweaks towards the end of that month, so change in that case was very quick.
Contact us
If you’re ready to improve your website’s SEO, contact us today to learn more about our services. We would be happy to discuss your specific needs and goals and develop a custom SEO plan for you to help you achieve your business goals.
Amazing
“We are delighted! Thank you for such a quick turnaround and AMAZING service!”
Tracey, ASSA ABLOY Entrance Systems UK