Meet Michelle
Marketing + more
Michelle Millar founded And Marketing after working in marketing, both client and agency-side, for well over a decade. She sees herself as a marketing GP – thinking strategically to get the best from your budget, determining the marketing activities that will work for you, and then getting on with the implementation.
Michelle’s marketing background
Michelle has years of experience, designing and implementing marketing strategies to benefit clients of all sizes and industries.
After graduating with a languages degree, she joined the CIM in 2009, gained her CIM Professional Diploma, then went on to specialise with a CAM Diploma in Digital Marketing. She was awarded FCIM certification in 2021, and is now a Fellow of the Chartered Institute of Marketing and Chartered Marketer.
Michelle was named one of 50 Digital Women to Watch in 2022 by online community and digital learning platform, Digital Women.
Outside of commercial advisory work, Michelle spent three and a half years serving as a school governor and a year as chair of a local scouting group. These roles grounded her approach to formal board governance, stakeholder alignment, and risk management, complementing her core work with growing B2B businesses.
Her ethos
She feels strongly that SMEs shouldn’t feel shut out of marketing because they can’t compete with large companies. There are ways to cleverly leverage marketing budgets and maximise ROI, and her experience means that And Marketing quickly gets to grips with your business, your aims and pain points, your target audience and how to communicate with them effectively.