And Marketing

Social media management

Let us take social media off your hands

Increase your visibility

Social media is a powerful tool that can be used to connect with customers, build brand awareness, and drive sales. However, managing social media accounts can be time-consuming and challenging. That’s where And Marketing comes in.

 

We’ll work with you on content that engages your target audience, elevating sales, filling late slots, showing off your company and encouraging shares – so you can focus on running your business.

Social media strategy

Plan + align

We don’t just jump into posting; we start with a solid plan. Our social media strategy development process involves a deep dive into your business, your target audience, and your competitors. We analyse your current social media presence (if any), identify your goals (brand awareness, lead generation, website traffic, etc.), and define key performance indicators to measure success. This foundational work ensures that every action we take on social media is aligned with your overall business objectives.

 

This comprehensive strategy forms the roadmap for all our social media activities – or yours, if you’re just looking for some guidance! By having a well-defined strategy in place, we avoid random acts of social media and ensure consistent, impactful results.

Social media content creation

Reach + engage

Compelling content is the heart of any successful social media presence. Our team of experienced content creators develops engaging and shareable content tailored to each platform and your specific audience. This includes eye-catching visuals (graphics, videos, animations), captivating copy, and relevant hashtags to maximise reach and engagement. We create content that not only grabs attention but also tells your brand’s story and resonates with your target demographic.

 

We understand that different platforms require different content formats. Whether it’s a short, impactful video for Facebook, a thought-provoking LinkedIn article, or an engaging Instagram carousel, we craft content that is optimised for each specific channel. This ensures that your brand’s message is delivered effectively and reaches the right people at the right time.

Social media scheduling

Visibility + timing

Consistency is key to maintaining a strong social media presence. Our team uses advanced scheduling tools to plan and publish your content at optimal times, ensuring maximum visibility and engagement. This allows us to maintain a consistent posting schedule without requiring constant manual intervention, freeing up your time to focus on other aspects of your business.

 

Strategic scheduling is more than just posting regularly; it’s about understanding when your target audience is most active on each platform. We analyse data and use scheduling tools to identify peak engagement times, ensuring that your content reaches the largest possible audience. This data-driven approach maximises the impact of your social media efforts.

Social media engagement

Connect + delight

Social media is a two-way street. We don’t just post content; we actively engage with your audience. Our team monitors your social media channels, responds to comments and messages promptly, and participates in relevant conversations. This fosters a sense of community around your brand and builds strong relationships with your followers.

 

Effective engagement goes beyond simply responding to comments. We actively seek out opportunities to connect with potential customers, participate in industry discussions, and can work with you to build relationships with influencers. This proactive approach helps to increase brand awareness, generate leads, and drive traffic to your website.

Social media analytics

Results + adaptability

Data is essential for measuring the success of any social media campaign. We use sophisticated analytics tools to track key metrics such as reach, engagement, website traffic, and conversions. This data provides valuable insights into what’s working and what’s not, allowing us to continuously optimise your social media strategy.

 

We can provide regular reports that clearly present the data in an easy-to-understand format. These reports highlight key performance indicators, identify areas for improvement, and demonstrate the ROI of your social media investment. This data-driven approach ensures that your social media efforts are constantly evolving and delivering tangible results.

Our results

We have a proven track record of success in helping businesses achieve their social media goals. Our clients have seen significant increases in website traffic, leads, and sales as a result of our social media management services.

 

We understand that it can be difficult for businesses to regularly and consistently post on social media and engage with their audience when there are so many conflicting priorities. We can support you by providing you with guidance, augmenting what you’re already doing, or taking it off your hands completely.

Contact us

Contact us today to schedule a free consultation and learn more about how we can help you with your social media needs.

Exceeded expectations

“The results have far exceeded my expectations of what I thought could be possible. We’re excited to see how our business will grow with our online presence.”

Martin, The Yorkshire Timber Company

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