Fractional marketing management
Ownership + management
Running a business often means spinning dozens of plates at once. When operational issues pull your focus away from growing your business, marketing is usually the first thing to fall off the priority list. You simply need an experienced professional to take full ownership of your growth strategy, direct execution, and deliver measurable results.
How we step in to drive your commercial growth
This is where our director, Michelle, comes in. She bridges the gap between high-level strategy and day-to-day delivery, taking complete ownership of your marketing operations. Drawing on decades of hands-on experience scaling B2B brands and modernising market positioning, Michelle operates as an integrated extension of your team.
You get the senior leadership needed to protect your margins, win higher-value contracts, and build a predictable pipeline without the overhead of a full-time executive.
What fractional marketing management actually means
Fractional marketing management gives you a senior marketing leader on a flexible, part-time basis. It provides your business with clear commercial direction, structured processes, and hands-on operational leadership for a fraction of the cost of a full-time director.
Strategic ownership
Michelle will set clear commercial targets, define messaging for your target audience, and map out effective customer journeys.
Operational direction
She’ll manage day-to-day campaign execution, guide internal team members or specialists, and keep projects moving on time. And Marketing’s other team members will also be on hand if your business needs support with execution.
Commercial accountability
Tracking pipeline value, qualified enquiries, and conversion rates to make sure every pound spent delivers a clear return.
Unifying your marketing channels
A strong marketing strategy relies on every channel pulling in the same direction. When tactical execution happens in isolation, budgets get wasted and potential leads slip through the cracks. Fractional management ensures all your core channels work together seamlessly.
Our results
With extensive experience working across small and medium-sized businesses in different industries, we focus entirely on practical outcomes that boost your bottom line.
By replacing fragmented tactical effort with structured fractional management, we help SMEs move away from stagnant pipelines and win market share.
Recent client wins that And Marketing has contributed to have included:
+ increasing turnover for a manufacturing automation supplier by 367% and profit by 329% in two years
+ running a brand awareness campaign in Ireland for a global company, increasing website traffic by 194% in month 2 through a combination of channels
+ helping a transport business reach an international market with their new website
+ putting automation into place for a forestry training course provider that meant they did not need an additional staff member
+ improving traffic, engagement and conversions for all of And Marketing’s retainer clients
Ready to take marketing off your desk?
If you are ready to replace marketing guesswork with a clear, reliable growth strategy, let’s discuss how a fractional management model can support your business.
Fuel + confidence
“She’s like rocket fuel. Take the strategy package – all of it. As an established business, I now feel more confident in what I’m doing.”
Georgina, Masons Campsite