Marketing non-executive director and board advisory services
Insight + accountability
Keeping your business’ growth on track requires more than executing tactical marketing tasks. Senior leaders and boards reach a point where they need a fresh, high-level perspective to challenge assumptions, evaluate commercial strategy, and ensure marketing investments deliver clear business value.
Having an experienced advisor sitting on your board provides the strategic accountability required to protect margins, strengthen positioning, and drive long-term growth.
How we provide board-level strategic oversight
Our Director, Michelle, steps into advisory and non-executive roles to give boards independent guidance and objective commercial oversight.
For over two decades, she’s worked alongside chief executives, managing directors, and board members to evaluate growth strategies, review marketing performance, and align commercial efforts with corporate goals. Drawing on extensive B2B experience across scaling businesses and complex corporate structures, Michelle provides the senior perspective needed to guide major strategic decisions, evaluate agency partners, and keep leadership teams accountable to real business outcomes.
Strategic perspective backed by real governance
Michelle brings years of experience advising business owners, managing directors, and senior leadership teams on commercial growth, brand strategy, and marketing performance.
Complemented by three and a half years of formal board governance as a school governor and serving as chair of a local community organisation, Michelle understands how to operate at a strategic level. She brings objective challenge, structured accountability, and clear commercial focus to executive discussions, ensuring your marketing strategy aligns directly with long-term business goals.
What a marketing non-executive director does for your board
A marketing non-executive director (NED) or board advisor brings independent commercial discipline to your leadership team. The focus centres on governance, strategic direction, and objective evaluation, ensuring marketing remains a key driver of business value rather than a separate department.
Strategic alignment
Michelle will provide insight to ensure every commercial initiative directly supports board-level revenue goals, market expansion plans, and margin requirements.
Agency and supplier accountability
Reviewing external agency performance, she’ll challenge unnecessary jargon and complex fluff, ensuring retained suppliers deliver clear, measurable commercial returns.
Executive mentorship
Michelle can provide sound-board support and guidance to internal marketing managers or commercial directors navigating complex growth challenges.
Governance and brand protection
She’ll oversee brand positioning, reputation management, and compliance across complex or multi-subsidiary group structures.
Strategic outcomes
We see the bigger picture. Our board advisory services focus on long-term value, risk reduction, and commercial clarity. Providing objective oversight helps established businesses maintain growth momentum with improved agency accountability, clear performance benchmarks, aligned commercial strategy, and sharper board-level reporting.
Introduce strategic marketing experience to your board
If you’re looking to strengthen your board with independent marketing oversight and commercial guidance, let’s explore how an advisory arrangement can support your leadership team.
Contact us today to schedule an initial conversation with Michelle and discuss your board’s strategic goals.
Fuel + confidence
“She’s like rocket fuel. Take the strategy package – all of it. As an established business, I now feel more confident in what I’m doing.”
Georgina, Masons Campsite