When creating a website, one of the most crucial decisions is the underlying structure. This decision often boils down to choosing between a custom-built website and one based on a pre-designed theme. Each approach offers distinct advantages and disadvantages, tailored to different needs and preferences.
Category: Websites
You already know you want to make improvements to your website, and you’re looking for data to back up your assumptions. How should you obtain that data, and what should you look out for? When you’re looking at improving the UX, UI or CRO of your website (have a look here for more on those!), there are a
User testing or heatmap tracking – which is better?Read More »
These acronyms are all used when talking about making website improvements, but they all mean different things. Here’s how to know what you’re talking about. UI (User Interface), UX (User Experience) and CRO (Conversion Rate Optimisation) are all elements that can be improved to either give a user a more straightforward, enjoyable journey or to