We know that email marketing is great for targeting engaged customers and prospects, but your list can get smaller as contacts unsubscribe or change jobs. How do you grow your list? We’ve got ten speedy tips for you today!
Here's five ideas to get that email list growing...
1. Put a newsletter signup on your website
Make it visible, keep it short and tell people what they can expect when they sign up
2. Create lead generation resources
Offer fantastic ebooks or tools that readers can’t resist
3. Encourage subscribers to share your emails
Promote it from within! Of course, this means it has to be some captivating content
4. Add an opt-in to your email signature
Send your contacts to a landing page to sign up
5. Add a call to action button to your business’ Facebook page
And share newsletter previews on your social channels too
And what about retention when it comes to email lists?
It’s not just about getting new subscribers either – you need to retain the ones on the list too to minimise those unsubscribes. Here are five bonus tips for retention!
1. Create engaging emails
Consider why your recipient would take action when they receive this email, and what you want that action to be
2. Optimise your subject lines
What gets your readers opening their emails? Numbers? Questions? Emojis? Look back at what kinds of subjects got the best open rates with your audience and play around with a similar structure and topics.
3. Segment your list
Think of how you can section your database, using either known and recorded attributes (eg geography, job title, content they’ve downloaded) or pay attention to actions taken in previous emails
4. Personalise the emails
Using segmentation, sending separate emails, using smart content or simply by putting names or company names into the copy where it’s relevant, there are many different ways you can make your business’s emails a better fit for the recipient… use them!
5. Use automation
We always recommend setting up automations based on actions taken… eg if someone completes a contact form on your website, places an order or downloads an ebook. Keep that lead warm with emails relevant to them!