Plus there are ethical considerations. And if this is important to your audience (and it probably is if they’re reading your blog), it should be important to you.
In the interests of science, we once let AI write our blog for us, and even the header image was AI-generated… it’s this one, if you want to check it out.
It was an interesting experiment (and we did make it clear, by the way!). The quality of the output is in how you frame the instructions, but while it came up with a blog structure and some good points, we adapted it from top to bottom, adding our own points, changing terms and the tone and just generally editing it for a human to read.
How AI can help with your content
Here’s where it gets interesting, and a little murky. We actually think that AI content, as a basis, is a good idea for small businesses. It can save lots of time in planning content, creating structure and outlining the main points you should cover. It’s efficient, scalable, and you can’t beat that it’s free.
However, if you want people to read your content and keep reading your content, it’s not good enough to upload what it produces and think you’re done.
The issue with AI-generated content
AI makes mistakes, it plagiarises, it repeats words that clearly identify copy as AI-written, it lacks creativity and it ultimately devalues content. Human editing is still very much required.
This is why we now offer a content editing service for those small businesses with limited budgets who have produced a piece of content from ChatGPT or Gemini that doesn’t quite read right. We’ll read it with our human eyes and amend it with our human hands until it’s ready to be read. By humans.