Paid social media advertising
Strategic social media growth
Paid advertising is a highly effective way to boost your visibility on social media, helping you to increase followers, raise brand awareness, and generate sales.
We create and manage social ad campaigns that complement your organic social media strategy, using your budget efficiently to generate results that align with your business’ objectives. Whether you’re looking for a long-term brand lift, a way to target niche audiences, or a direct response to the launch of a new product, investing in ads on social media can help.
Social media advertising
Plan + create
We carefully align paid advertising campaigns with your organic social media strategy, ensuring that both channels work in tandem to deliver results. By building on the momentum of your organic content, paid campaigns can amplify reach to targeted audiences more efficiently, reducing spend wastage and accelerating engagement where it matters most.
Before diving in to create your ad campaigns, we’ll gain a detailed understanding of your business, aims and objectives, and current marketing strategy. Equipped with this information, we identify where your target audience are spending their time on social media, and which platforms have the best potential to meet your goals and provide a strong return on investment (ROI). We’ll also advise on safe media placement to avoid reputational risk.
We then create attention-grabbing ads that appeal directly to your target audience and are optimised for each platform, ensuring that copy and creatives comply with the advertising policies of each platform.
Social media ad targeting
Target + optimise
With your ad creatives ready to go, the next step is to set up audience targeting – a delicate process that involves research, testing and refinement using demographics, interests, behaviours, and custom/lookalike audiences. We’ll set up and monitor A/B testing for copy, creatives, and audience segments in order to optimise your campaigns.
We also support conversion rate optimisation (CRO) through strategic landing page design and testing to ensure your paid traffic drives measurable action. From UX enhancements to tailored messaging, we fine-tune every element to maximise engagement and conversions.
Social media ads evaluation
Evaluate + refine
We provide hands-on strategic support – not ‘set and forget’ campaign management – which maximises your budget and ensures your ads continue to perform optimally over time.
We take care of analytics implementation and conversion tracking for your campaigns – utilising Meta Pixel, UTM tagging, and Google Analytics – and provide regular reports and recommendations based on agreed upon KPIs. This seamless setup enables real-time performance monitoring, audience optimisation, and continual refinement of ad spend, giving you full visibility over ROI and enabling agile decision-making across your campaigns.
Our results
Our clients have seen significant increases in followers, engagement, website traffic, leads and conversions as a result of our social media advertising management services.
Contact us
Contact us today to schedule a free consultation and find out more about how we can optimise your social media advertising.
Delighted
“We are delighted! Thank you for such a quick turnaround and AMAZING service!”
Tracey, ASSA ABLOY Entrance Systems UK