Google Ads management
Fast + effective
Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display their ads on Google’s search engine results pages (SERPs). When a user searches for a keyword that is relevant to your business, your ad may appear at the top of the SERPs, above organic search results. This can help you get more traffic to your website and generate more leads and sales.
At And Marketing, we can help you create and manage effective Google Ads campaigns that will help you achieve your business goals.
Keyword research
Identify + target
We will help you identify the keywords that are most relevant to your business and target audience.
Keyword research tells us what terms relevant to your business people search for – how many look and how many click – informing you what words you should focus on. We make recommendations that will ensure your site can be optimised for search. You’ll need a different focus for each page and search intent is important.
We send a document explaining website best practice to you – how to optimise your headings, title tags and metadata and your images. We will also highlight which of the keywords hit the sweet spot – those that are not only relevant, but are balanced between being the most achievable and the most competitive.
Google Ads setup
Strategise + start
Once we have a good understanding of your products and services, and your target audience, we can set up your account.
We’ll create compelling ad copy and choose attractive imagery that will grab users’ attention and encourage them to click on your ad. We develop bidding strategy that will help you get the most out of your Google Ads budget, and place your ads in the most effective locations on Google’s search network.
Google Ads campaign optimisation
Learn + optimise
With a retainer, we will monitor your Google Ads campaigns and make adjustments as needed to ensure that they are performing as effectively as possible.
From excluding irrelevant search terms, adjusting or reallocating budgets and schedules, and understanding Google’s many recommendations (which are often just ways of them making more money!), through to setting up new campaigns or adding keywords as needed, we’ll optimise your account weekly.
Google Ads account audit
Targeting + performance
We work our way through your Google Ads account, examining the following aspects:
+ Account housekeeping
+ Search Ads basics
+ Ad types
+ Keywords
+ Audit shopping campaigns
+ Audit Display Ads
+ Audit remarketing campaigns
+ Bids and bid strategies on each campaign
+ Performance trends
If we spot any opportunities outside of the above on our travels, we’ll include them as recommendations in the report.
Our results
Our clients have seen significant increases in relevant website traffic, leads, and sales as a result of our Google Ads management services.
We also undertake regular Google Ads training to ensure we’re making the most of your campaigns.
Contact us
Ready to get more traffic and sales with Google Ads? Contact us today to learn more about our services. We would be happy to discuss your specific needs and goals and develop a custom Google Ads management plan that will help you achieve your business goals.
Fantastic
“The results I have seen have been nothing short of fantastic! Michelle really knows what she is talking about. And, after years of trying to work with different marketing companies, And Marketing is the first one to deliver on what was promised. I have absolutely no hesitation in recommending And Marketing to anyone.”
Dave, PALpack