Wishing you had time on your hands? Here are the best basics for getting started with business and marketing automation. Automated processes may seem out of reach for small businesses, but there are some things you can automate for very little cost – from repetitive administrative tasks to marketing. Here are some ideas on how […]
Author: Michelle Millar
Have you been planning your marketing for this year? Don’t let last year put you off your planning. We’d always recommend researching, writing and following a marketing strategy… and the whole Covid situation doesn’t change that. A strategy is based on research, it provides the reasoning behind any activity, and certainly should be revised if
Who are your ideal customers? Where do they hang out online, and what kind of content do they consume? Researching your target audience isn’t exactly ground-breaking marketing, but it’s a step often missed by SMEs, when assumptions replace data. Tell a story A buyer persona is a partly fictional representation of a group of customers.
Buyer personas – what they are and how to researchRead More »
2020 could prove to be a pivotal point of change in buyer behaviour, in both B2C and B2B markets. Confined to our homes for extended periods, long-established habits are evolving, with more people researching and buying online and associated expectations developing. Retail buying habits Forbes reported that this was the year that a whole new sector