The CIM says that marketers have a significant role to play when it comes to supporting businesses drive a more sustainable agenda and practice responsible marketing. But sustainable marketing comes from sustainable business models. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to […]
Category: Marketing strategy
Want to know which digital marketing strategies to embrace and which to ditch in 2025? We’ve done the research for you! This post reveals the key trends that are on the rise and those that are on their way out, helping you focus your marketing efforts where they’ll have the biggest impact in 2025. Going
If you’re a B2B business, you’ll probably have been contacted by trade magazines or local press to advertise. While it definitely still has its place in this digital world, you also need to think carefully about how and why you’re using it, as there are pros and cons – as there are with all marketing
Sustainability is becoming more important to businesses. As well as this obviously being great news for the environment, you can use this when promoting your services. If you are making efforts to do business in a green way – let’s shout about that! Not on your radar? You’re risking being passed over for competitors who
What’s the difference between a strategy and a plan when it comes to content? Do you really need both? Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising or making
You’ve got a great business idea… What now? How do you reach and engage people? What should you do first? Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising or
Grow or sustain: is it possible to grow your business at the moment? Should you be planning for survival or development? Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising
Have you been planning your marketing for this year? Don’t let last year put you off your planning. We’d always recommend researching, writing and following a marketing strategy… and the whole Covid situation doesn’t change that. A strategy is based on research, it provides the reasoning behind any activity, and certainly should be revised if
Who are your ideal customers? Where do they hang out online, and what kind of content do they consume? Researching your target audience isn’t exactly ground-breaking marketing, but it’s a step often missed by SMEs, when assumptions replace data. Tell a story A buyer persona is a partly fictional representation of a group of customers.
Buyer personas – what they are and how to researchRead More »
2020 could prove to be a pivotal point of change in buyer behaviour, in both B2C and B2B markets. Confined to our homes for extended periods, long-established habits are evolving, with more people researching and buying online and associated expectations developing. Retail buying habits Forbes reported that this was the year that a whole new sector