We know that marketing trend roundups can sometimes feel disconnected from what businesses are actually dealing with, so our approach is different. We’re drawing on our hands-on, day-to-day experience of working with B2B and B2C brands across a variety of sectors and reflecting on six key marketing trends that are becoming increasingly relevant to the […]
Author: Dr Beckie Ruddock
It’s fairly common to hear the words ‘automation’ and ‘AI’ being used interchangeably, but they’re not the same. Understanding the difference will help you spot which tasks in your business are best handled by automation and where AI can help you make smarter decisions. Dr Beckie RuddockDigital Marketing Executive at And Marketing. A seasoned digital
AI or automation? Why you need both (and where people fit in)Read More »
Most businesses publish blogs, but far fewer let their audience listen to them. Audio blogs turn written insights into a format people can consume anywhere — and that difference can set your brand apart. Audio blogs make your content easier to consume on the move, broaden accessibility, and help your brand stand out without committing
AI tools are transforming digital marketing and proving valuable to many small businesses, with a recent survey by Small Business Britain and BT Business finding that 47% of small businesses are using AI to assist with marketing. Dr Beckie RuddockDigital Marketing Executive at And Marketing. A seasoned digital marketing professional with extensive experience supporting a
Harnessing AI in digital marketing: benefits, pitfalls, and best practicesRead More »