We’re surrounded by efficiency – we have AI chatbots that never sleep, automated email sequences that trigger with surgical precision, and algorithms that predict consumer behaviour before the consumer even knows what they want. But how much do your followers and customers know about the people behind your brand? Michelle MillarDirector of And Marketing. An […]
Category: AI
Have you noticed how often an AI-generated summary now appears at the top of your search results? These overviews usually include a small number of sources, so it presents a new opportunity for your website to be discovered. GEO – Generative Engine Optimisation – or AI Search Optimisation, as it’s sometimes called, improves your chances
From SEO to GEO: How to optimise for AI search in 2026Read More »
It’s fairly common to hear the words ‘automation’ and ‘AI’ being used interchangeably, but they’re not the same. Understanding the difference will help you spot which tasks in your business are best handled by automation and where AI can help you make smarter decisions. Dr Beckie RuddockDigital Marketing Executive at And Marketing. A seasoned digital
AI or automation? Why you need both (and where people fit in)Read More »