LinkedIn is evolving in a way that benefits businesses looking to build genuine connections. The way people interact with content is shifting and, while some traditional metrics appear to be declining, the opportunities for meaningful engagement are actually increasing.
Category: Social media
We’re surrounded by efficiency – we have AI chatbots that never sleep, automated email sequences that trigger with surgical precision, and algorithms that predict consumer behaviour before the consumer even knows what they want. But how much do your followers and customers know about the people behind your brand? Michelle MillarDirector of And Marketing. An
We’re hearing more stories recently about social media accounts being breached and not recovered. Let’s take Meta as an example. It would be heart-breaking to lose years of your personal Facebook and Instagram posts… but potentially very damaging to lose control of your business accounts. Meta’s support was anything but supportive in a recent case
Gird your loins for some poor sewing puns as we jump into Threads. Were you one of the 100 million signups in five days since new social media platform Threads launched last week? Hands up, we were. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C.
Unpicking Threads: How will it work for your business?Read More »
A billion users? Wow! Average time spent on TikTok is nearly an hour a day? Great! We love us a trend, but we should be clear with our goals and who we’re trying to reach – looking critically at our marketing channels and deciding if they’re a fit. Michelle MillarDirector of And Marketing. An enthusiastic,