We know that marketing trend roundups can sometimes feel disconnected from what businesses are actually dealing with, so our approach is different. We’re drawing on our hands-on, day-to-day experience of working with B2B and B2C brands across a variety of sectors and reflecting on six key marketing trends that are becoming increasingly relevant to the […]
Category: Understanding marketing
You might have seen we’ve had a little brand refresh in the last few weeks, just in time for our fifth birthday! You’ll notice we’re saying refresh and not rebrand. But what’s the difference? Here’s the lowdown on brand refreshes vs rebrands and when it’s the right time to do either. Michelle MillarDirector of And
AI tools are transforming digital marketing and proving valuable to many small businesses, with a recent survey by Small Business Britain and BT Business finding that 47% of small businesses are using AI to assist with marketing. Dr Beckie RuddockDigital Marketing Executive at And Marketing. A seasoned digital marketing professional with extensive experience supporting a
Harnessing AI in digital marketing: benefits, pitfalls, and best practicesRead More »
Michelle’s just got back from her second time around at Atomicon, the self-titled “world’s EPIC-EST sales and marketing conference to skyrocket your small business”. Here’s her reflection on this year’s conference… Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and
The CIM says that marketers have a significant role to play when it comes to supporting businesses drive a more sustainable agenda and practice responsible marketing. But sustainable marketing comes from sustainable business models. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to
At And Marketing, we’re always looking for ways to elevate our clients’ brands and showcase their incredible work. One avenue we often explore is industry awards, and we wanted to share some insights on why we believe they can be a game-changer for your business. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient
Want to know which digital marketing strategies to embrace and which to ditch in 2025? We’ve done the research for you! This post reveals the key trends that are on the rise and those that are on their way out, helping you focus your marketing efforts where they’ll have the biggest impact in 2025. Going
SEO, or Search Engine Optimisation, is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs). SEO covers a whole range of elements, from the words that you choose to put down on each page (which is how most people think of SEO), to technical elements such as metadata and
SEO quick wins: 3 free tools to boost your rankingRead More »
Michelle spent a few days this week at Atomicon – the self-professed “must-attend” sales and marketing conference for small business owners. Here’s her perspective – what she learned, and what actions she’ll be taking from it. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven
Sustainability is becoming more important to businesses. As well as this obviously being great news for the environment, you can use this when promoting your services. If you are making efforts to do business in a green way – let’s shout about that! Not on your radar? You’re risking being passed over for competitors who