Michelle’s just got back from her second time around at Atomicon, the self-titled “world’s EPIC-EST sales and marketing conference to skyrocket your small business”.
Here’s her reflection on this year’s conference…
Michelle’s top takeaways
Let’s start with the good stuff. With a packed schedule, there were lots of speakers to learn from! Here were the best snackable bits of advice and who we learned it from….
+ Small asks = small results. Ask bigger? Achieve bigger.
Andrew and Pete
+ Consider touchpoints with prospects and clients where you can improve their day – even if it’s simply a compliment.
Geoff Ramm
+ As a business/business owner, you have currency you can leverage: either your skill, access (who you know), audience or results. Work out which you have and use it.
Andrew and Pete
+ Recognise who you’ve outgrown. Restructure for who you’re becoming. Regulate to sustain what you build. Consider what advice your “future you” would give you, and build your business for that future, not who you’ve been. Busy does not equal strategic.
Tamu Thomas
+ Create daily personal non-negotiables. To create the life you want, above all else you need to master yourself.
Carrie Green
+ Create and test “mind-reader ads” to better understand exactly what the main issues are for your buyers – then refine. You’ll never be able to generate buyers from scratch until you can articulate their problem better than they can.
Ryan Deiss
+ The more you matter in your business, the less your business is worth.
Rachel Harris
+ Email marketing should read like an email from a bestie for best results. Share your realness.
Laura Belgray
+ Look at past successes before gambling on new ideas when it comes to structuring business processes.
Layla Pomper
Actions from Atomicon 2025
Michelle likes to approach the event not only for what she can learn to grow her own business, but our clients’ too! Here are eight actions she’s taking away to grow the business – and you can too!
- Brainstorm 30 problem statements and then create “mind-reader” social ads that target problem-aware buyers with them. Split test to see what’s converting to find the message that can scale, then develop the creative. Ryan Deiss provided instructions down to the target clickthrough rate and KPIs to monitor – we loved the detail he provided!
- Keep in mind the future goal of the business to ensure you’re always working towards that future. Ask questions in our monthly meeting that force us to think about this regularly. Set strategic minimums for the business.
- Record how tasks go (good and bad!) so that we can refer back – this means any new employees start with a foundation of what we already know and build on that, rather than starting from scratch.
- Update our proposal templates with new client testimonials.
- Celebrate the milestones. This was based on a conversation with a friend Michelle attended with rather than a speaker, but was a good reminder to step back and see how far you’ve come. It’s our five year business birthday in September – and we shall celebrate!
- Add a pre-footer to our email newsletter to remind our contacts of our services. Don’t rely on them remembering what you offer. We already do this for every client… and weren’t doing it for ourselves. What an oversight!
- Franchise the inside of the business by building processes and a strong culture so that it continues to function and grow, while taking a more strategic role.
- Continue to search for touchpoints with prospects and clients where we can add value and delight them!
We’ve already booked our ticket for 2026, when we’ll be attending virtually. Want to join us? Find out more at Atomicon!
This is an affiliate link, meaning we get a commission if you decide to purchase with this link (at no cost to you). All our thoughts are our own and we paid for Michelle’s ticket!
