You might have seen we’ve had a little brand refresh in the last few weeks, just in time for our fifth birthday!
You’ll notice we’re saying refresh and not rebrand. But what’s the difference? Here’s the lowdown on brand refreshes vs rebrands and when it’s the right time to do either.
What’s a rebrand?
A rebrand is a complete overhaul of a brand’s identity and strategy. It’s a strategic move to create a new, differentiated identity, often in response to significant changes in the business or market. A rebrand is a ‘rebirth’ that can affect every aspect of how a company is perceived.
Remember Faire Marketing? We rebranded to And Marketing in 2022… And we won’t lie – this was a comprehensive, time consuming and difficult process, but we were really pleased with our fresh brand and new look in the end.
What’s a brand refresh?
A brand refresh, on the other hand, is a more subtle and less comprehensive process. It’s like giving your brand a facelift to modernise its look and feel while keeping its core identity intact. The goal is to keep the brand relevant and appealing without alienating its existing customer base. This is a quicker and less expensive way of keeping the brand up-to-date.
Again, using us as an example, this time around changes have been subtle – we’ve introduced a new colour to our palette (check out our matcha green!) and updated our body font to Bricolage Grotesque – plus we’ve got fresh brand photography booked in.
We chose not to rebrand because our ethos and everything else is remaining constant, but with us celebrating five years in business, our new Howden office and Beckie joining the team, it felt like time for a little facelift! Although these are small changes, they’ll inject new energy, keep the brand current and exciting and ensure we keep standing out in the market.
So, what do you think to our brand refresh? Let us know over on our socials!
