LinkedIn is evolving in a way that benefits businesses looking to build genuine connections. The way people interact with content is shifting and, while some traditional metrics appear to be declining, the opportunities for meaningful engagement are actually increasing.
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The latest in news, views and updates: this is And Marketing's take on all things digital marketing.
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From user testing to marketing automation, with our take on strategy and planning, we cover it all over on the And Marketing blog. Brush up on marketing knowledge aimed at small business owners, where we explain the jargon and cover the elements that matter to you.
Working with Wressle Grange is a partnership that has grown over several years. Over seven months, we worked with them on the initial naming and visual identity of their new padel club through to a fully realised marketing strategy that culminated in a successful public launch.
We’re surrounded by efficiency – we have AI chatbots that never sleep, automated email sequences that trigger with surgical precision, and algorithms that predict consumer behaviour before the consumer even knows what they want. But how much do your followers and customers know about the people behind your brand? Related posts Ten reasons your brand […]
And Marketing supported Hustle Mate with full-service marketing to help secure the founding members of the Hustle Mate community.
Have you noticed how often an AI-generated summary now appears at the top of your search results? These overviews usually include a small number of sources, so it presents a new opportunity for your website to be discovered. GEO – Generative Engine Optimisation – or AI Search Optimisation, as it’s sometimes called, improves your chances […]
For many businesses, a website is the first point of contact with a brand, so keeping it secure should be a priority, not an afterthought. In this blog we’re sharing seven practical steps you can take to keep your website safe and secure.
We know that marketing trend roundups can sometimes feel disconnected from what businesses are actually dealing with, so our approach is different. We’re drawing on our hands-on, day-to-day experience of working with B2B and B2C brands across a variety of sectors and reflecting on six key marketing trends that are becoming increasingly relevant to the […]
And Marketing worked with The Hob Kitchens and The Howden Bathroom Company to connect their digital marketing activity with their in-person customer experience.
It’s fairly common to hear the words ‘automation’ and ‘AI’ being used interchangeably, but they’re not the same. Understanding the difference will help you spot which tasks in your business are best handled by automation and where AI can help you make smarter decisions. Related posts Make work easier with automation Punching above your weight: […]
