If you’re a B2B business, you’ll probably have been contacted by trade magazines or local press to advertise. While it definitely still has its place in this digital world, you also need to think carefully about how and why you’re using it, as there are pros and cons – as there are with all marketing […]
Author: Michelle Millar
As it stands, humans can out-write AI. It’s a fact that yes, AI can conduct research quickly, gathering sources and churning out a 500 word blog quicker than it took you to type in the instructions, but when it comes down to it, you can tell. Michelle MillarDirector of And Marketing. An enthusiastic, creative and
We know that email marketing is great for targeting engaged customers and prospects, but your list can get smaller as contacts unsubscribe or change jobs. How do you grow your list? We’ve got ten speedy tips for you today! Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and
When creating a website, one of the most crucial decisions is the underlying structure. This decision often boils down to choosing between a custom-built website and one based on a pre-designed theme. Each approach offers distinct advantages and disadvantages, tailored to different needs and preferences. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient
Theme-based websites vs custom-built websites: a comparisonRead More »
SEO, or Search Engine Optimisation, is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs). SEO covers a whole range of elements, from the words that you choose to put down on each page (which is how most people think of SEO), to technical elements such as metadata and
SEO quick wins: 3 free tools to boost your rankingRead More »
Michelle spent a few days this week at Atomicon – the self-professed “must-attend” sales and marketing conference for small business owners. Here’s her perspective – what she learned, and what actions she’ll be taking from it. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven
Sustainability is becoming more important to businesses. As well as this obviously being great news for the environment, you can use this when promoting your services. If you are making efforts to do business in a green way – let’s shout about that! Not on your radar? You’re risking being passed over for competitors who
Howden digital marketing agency And Marketing has launched phase two of the Visit Howden website for Howden Town Council. A hub of visitor information for everything ‘Howden’, And Marketing first launched the website in January 2024, with events, things to do and community sections aimed at both tourists and locals alike. Phase two of the
Digital consultancy, Golden Marzipan, really understands how to effect change in social housing organisations. Over the two years we’ve worked with Golden Marzipan, we’ve carried out all kinds of marketing activities for them, with the aim of both engaging their current clients and raising brand awareness to their target audience. Michelle MillarDirector of And Marketing.
Digital marketing campaigns for social housing consultantsRead More »
The UK small business scene is a vibrant one, but competition is fierce. Limited resources often mean wearing multiple hats and struggling to keep up with marketing demands. This is where AI (Artificial Intelligence) steps in, offering a game-changing advantage. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in
Punching above your weight: How AI marketing tools can help small businesses thriveRead More »