The Hob Kitchens and The Howden Bathroom Company are sister businesses based in East Yorkshire, each specialising in beautifully designed, high-quality kitchens and bathrooms.
With established reputations for craftsmanship and service, both brands wanted to strengthen their marketing foundations and bring greater consistency to how they present themselves online and offline.
We worked with The Hob Kitchens and The Howden Bathroom Company to create a joined-up approach that connects their digital marketing activity with their in-person customer experience.
Creating a cohesive marketing strategy
We began by defining clear buyer personas and conducting detailed keyword and competitor research. This insight helped us create tailored marketing strategies for each business, ensuring both had a distinctive focus while maintaining a cohesive brand identity.
Our work covered every aspect of their marketing activity, from strategy and planning to hands-on delivery. We developed digital marketing plans, built social media strategies for Facebook and Instagram, and introduced regular reporting to track performance and progress.
On the website side, we carried out UX and CRO audits, wrote and created trade pages, updated case studies, ensured GDPR compliance and improved key conversion points across both sites. Regular monthly meetings helped maintain momentum, supporting both brands with clear, structured marketing direction.
“Thank you guys for all your help and advice, it’s been fantastic working together and your continued support is really appreciated… Highly recommend to all.”
+ Claire, The Hob Kitchens and The Howden Bathroom Company
Bringing consistency across digital and print
Alongside the digital work, we also enhanced their print and offline presence. We wrote content and designed an elegant branded folder and a set of supporting leaflets for both companies, showcasing their products with clarity and impact.
The shared folder brings the two brands together under one cohesive look while giving each space to highlight its own offer.
A strong foundation for continued growth
With the project now complete, both brands have a unified marketing presence across every touchpoint, online and offline. They now have a clear roadmap and the tools to continue developing their marketing with confidence.
We remain on hand to offer support as needed and look forward to seeing The Hob Kitchens and The Howden Bathroom Company continue to grow.
“The Hob Team couldn’t be more thrilled with the support Michelle has given us so far.
From the very beginning of our contract, she’s brought so much value to the table — helping us shape our business into something more polished, professional, and far-reaching.
She’s taken the time to truly understand who we are and where we want to go, we get the feeling she knows us better than we know ourselves! Her time and work on our website content, SEO, and market research has already made a noticeable difference. Michelle has a brilliant mix of strategy, bags of creativity, and a genuine enthusiasm for helping local businesses thrive. I’m left buzzing with excitement after every meeting we have!
We feel very lucky to have her guiding us and even luckier that she’s right on our doorstep!
We’re so excited for what’s ahead with Michelle on our team and can’t wait to see where this journey takes us next!”
+ Claire, The Hob Kitchens and The Howden Bathroom Company
Ready to strengthen your marketing?
If you’re looking to bring greater consistency across your online and offline marketing, we can help. Get in touch to see how we can create a joined-up approach that works for your business.
Digital Marketing Executive at And Marketing. A seasoned digital marketing professional with extensive experience supporting a wide range of businesses (B2B and B2C) with digital marketing strategy and implementation. Beckie is a specialist in social media marketing and has supported hundreds of businesses to grow by utilising social media in strategic and creative ways.
