Media is often divided into three categories: paid, owned and earned. Each of them is an opportunity to influence potential customers, but there are positives and negatives to each of them. Here’s the lowdown on the digital side. Related posts Eight marketing priorities for your new business SEO quick wins: 3 free tools to boost […]
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The latest in news, views and updates: this is And Marketing's take on all things digital marketing.
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From user testing to marketing automation, with our take on strategy and planning, we cover it all over on the And Marketing blog. Brush up on marketing knowledge aimed at small business owners, where we explain the jargon and cover the elements that matter to you.
You already know you want to make improvements to your website, and you’re looking for data to back up your assumptions. How should you obtain that data, and what should you look out for? When you’re looking at improving the UX, UI or CRO of your website (have a look here for more on those!), there are a […]
These acronyms are all used when talking about making website improvements, but they all mean different things. Here’s how to know what you’re talking about. UI (User Interface), UX (User Experience) and CRO (Conversion Rate Optimisation) are all elements that can be improved to either give a user a more straightforward, enjoyable journey or to […]
Wishing you had time on your hands? Here are the best basics for getting started with business and marketing automation. Automated processes may seem out of reach for small businesses, but there are some things you can automate for very little cost – from repetitive administrative tasks to marketing. Here are some ideas on how […]
Have you been planning your marketing for this year? Don’t let last year put you off your planning. We’d always recommend researching, writing and following a marketing strategy… and the whole Covid situation doesn’t change that. A strategy is based on research, it provides the reasoning behind any activity, and certainly should be revised if […]
Who are your ideal customers? Where do they hang out online, and what kind of content do they consume? Researching your target audience isn’t exactly ground-breaking marketing, but it’s a step often missed by SMEs, when assumptions replace data. Tell a story A buyer persona is a partly fictional representation of a group of customers. […]
2020 could prove to be a pivotal point of change in buyer behaviour, in both B2C and B2B markets. Confined to our homes for extended periods, long-established habits are evolving, with more people researching and buying online and associated expectations developing. Retail buying habits Forbes reported that this was the year that a whole new sector […]
