Google Analytics is phasing out its Universal Analytics (UA) properties from next summer in favour of GA4. You’ll need to act now as data is not being migrated or stored indefinitely. Related posts Google Analytics 4 update – events and conversions The great email cleanse: What Google and Yahoo’s protections will mean for your email […]
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The latest in news, views and updates: this is And Marketing's take on all things digital marketing.
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From user testing to marketing automation, with our take on strategy and planning, we cover it all over on the And Marketing blog. Brush up on marketing knowledge aimed at small business owners, where we explain the jargon and cover the elements that matter to you.
From a marketer’s perspective, it’s really helpful if you have lots of assets to help show who you are as a company – not just photos, videos or graphics, but your website, social media presence, resources, testimonials, case studies, even staff count too. But what if you don’t have some of these? Or you’ve already […]
We’re thrilled to be shortlisted in two categories for awards in business excellence! Related posts Goole & Howdenshire Business Excellence Awards 2023 Finalist Goole & Howdenshire Business Excellence Awards 2024 finalist HEY People in Business Awards 2023 Finalist Shine bright: Are business awards worth it?
What’s the difference between a strategy and a plan when it comes to content? Do you really need both? Related posts How does repurposed content make the most of my resources? Audio blogs: A faster, more accessible way to scale your content (without launching a podcast) Why content written by humans is better than AI […]
Just back from the Yorkshire Post Rural Awards 2021… Related posts And Marketing named FSB regional award winner And Marketing is finalist for county’s Chairman’s Award FSB finalist for Yorkshire and the Humber Streamlined success: Facilitating digital transformation for a rural training provider
You’ve got a great business idea… What now? How do you reach and engage people? What should you do first? Related posts Is green marketing your thing? Sustainable marketing 12 ways your business can improve its local presence Top digital marketing trends for 2025
Grow or sustain: is it possible to grow your business at the moment? Should you be planning for survival or development? Related posts Your marketing for 2021 Eight marketing priorities for your new business And Marketing celebrates five years in business 12 ways your business can improve its local presence
Media is often divided into three categories: paid, owned and earned. Each of them is an opportunity to influence potential customers, but there are positives and negatives to each of them. Here’s the lowdown on the digital side. Related posts Eight marketing priorities for your new business SEO quick wins: 3 free tools to boost […]
You already know you want to make improvements to your website, and you’re looking for data to back up your assumptions. How should you obtain that data, and what should you look out for? When you’re looking at improving the UX, UI or CRO of your website (have a look here for more on those!), there are a […]
