We’re surrounded by efficiency – we have AI chatbots that never sleep, automated email sequences that trigger with surgical precision, and algorithms that predict consumer behaviour before the consumer even knows what they want. But how much do your followers and customers know about the people behind your brand? Related posts Ten reasons your brand […]
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The latest in news, views and updates: this is And Marketing's take on all things digital marketing.
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From user testing to marketing automation, with our take on strategy and planning, we cover it all over on the And Marketing blog. Brush up on marketing knowledge aimed at small business owners, where we explain the jargon and cover the elements that matter to you.
And Marketing supported Hustle Mate with full-service marketing to help secure the founding members of the Hustle Mate community.
Have you noticed how often an AI-generated summary now appears at the top of your search results? These overviews usually include a small number of sources, so it presents a new opportunity for your website to be discovered. GEO – Generative Engine Optimisation – or AI Search Optimisation, as it’s sometimes called, improves your chances […]
For many businesses, a website is the first point of contact with a brand, so keeping it secure should be a priority, not an afterthought. In this blog we’re sharing seven practical steps you can take to keep your website safe and secure.
We know that marketing trend roundups can sometimes feel disconnected from what businesses are actually dealing with, so our approach is different. We’re drawing on our hands-on, day-to-day experience of working with B2B and B2C brands across a variety of sectors and reflecting on six key marketing trends that are becoming increasingly relevant to the […]
And Marketing worked with The Hob Kitchens and The Howden Bathroom Company to connect their digital marketing activity with their in-person customer experience.
It’s fairly common to hear the words ‘automation’ and ‘AI’ being used interchangeably, but they’re not the same. Understanding the difference will help you spot which tasks in your business are best handled by automation and where AI can help you make smarter decisions. Related posts Make work easier with automation Punching above your weight: […]
Most businesses publish blogs, but far fewer let their audience listen to them. Audio blogs turn written insights into a format people can consume anywhere — and that difference can set your brand apart. Audio blogs make your content easier to consume on the move, broaden accessibility, and help your brand stand out without committing […]
Howden-based digital marketing agency, And Marketing, is marking five years in business this month, reflecting on its journey from a home-based venture to an established agency with a town-centre office and a growing client base across Yorkshire and beyond. Steady growth since 2020 And Marketing was founded in 2020 by Director Michelle Millar with the […]
