Here at And Marketing, we understand that we have a responsibility to the environment beyond legal and regulatory requirements. This is why we’ve signed up to tree-planting and carbon offsetting initiative, Ecologi. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan […]

Introducing… And Marketing. I’m thrilled to announce Faire Marketing has rebranded as And Marketing. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising or making future improvements. andmarketing.co.uk

We recently wrote about the upcoming changes to Google Analytics and why you need to take action now. Once the new version is receiving data, the next step is to set up events and conversions to track the website activity that’s important to your business. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient

Google Analytics 4 update – events and conversionsRead More »

Michelle Millar announced in Digital Women's Top 50 Digital Women to Watch list

Michelle Millar, Director of And Marketing, has been named One of 50 Digital Women to Watch in 2022 by online community and digital learning platform, Digital Women. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns,

And Marketing director named one of 50 Digital Women to Watch in 2022Read More »

Laptop showing Google Analytics overview on a desk surrounded by a coffee cup, glasses and Faire Marketing's framed logo

Google Analytics is phasing out its Universal Analytics (UA) properties from next summer in favour of GA4. You’ll need to act now as data is not being migrated or stored indefinitely. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and

Upcoming changes to Google Analytics (and how they affect you)Read More »

We’re thrilled to be shortlisted in two categories for awards in business excellence! Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising or making future improvements. andmarketing.co.uk

What’s the difference between a strategy and a plan when it comes to content? Do you really need both? Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising or making

Content strategy vs content planningRead More »

Just back from the Yorkshire Post Rural Awards 2021… Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising or making future improvements. andmarketing.co.uk

You’ve got a great business idea… What now? How do you reach and engage people? What should you do first? Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising or

Eight marketing priorities for your new businessRead More »