We’re surrounded by efficiency – we have AI chatbots that never sleep, automated email sequences that trigger with surgical precision, and algorithms that predict consumer behaviour before the consumer even knows what they want. But how much do your followers and customers know about the people behind your brand? Michelle MillarDirector of And Marketing. An […]
Author: Michelle Millar
Have you noticed how often an AI-generated summary now appears at the top of your search results? These overviews usually include a small number of sources, so it presents a new opportunity for your website to be discovered. GEO – Generative Engine Optimisation – or AI Search Optimisation, as it’s sometimes called, improves your chances
From SEO to GEO: How to optimise for AI search in 2026Read More »
You might have seen we’ve had a little brand refresh in the last few weeks, just in time for our fifth birthday! You’ll notice we’re saying refresh and not rebrand. But what’s the difference? Here’s the lowdown on brand refreshes vs rebrands and when it’s the right time to do either. Michelle MillarDirector of And
Michelle’s just got back from her second time around at Atomicon, the self-titled “world’s EPIC-EST sales and marketing conference to skyrocket your small business”. Here’s her reflection on this year’s conference… Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and
And Marketing is thrilled to announce that we have been shortlisted for the prestigious East Riding of Yorkshire Council Chairman’s Awards. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising
And Marketing is finalist for county’s Chairman’s AwardRead More »
The CIM says that marketers have a significant role to play when it comes to supporting businesses drive a more sustainable agenda and practice responsible marketing. But sustainable marketing comes from sustainable business models. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to
At And Marketing, we’re always looking for ways to elevate our clients’ brands and showcase their incredible work. One avenue we often explore is industry awards, and we wanted to share some insights on why we believe they can be a game-changer for your business. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient
Want to know which digital marketing strategies to embrace and which to ditch in 2025? We’ve done the research for you! This post reveals the key trends that are on the rise and those that are on their way out, helping you focus your marketing efforts where they’ll have the biggest impact in 2025. Going
We’re hearing more stories recently about social media accounts being breached and not recovered. Let’s take Meta as an example. It would be heart-breaking to lose years of your personal Facebook and Instagram posts… but potentially very damaging to lose control of your business accounts. Meta’s support was anything but supportive in a recent case
If you’re a B2B business, you’ll probably have been contacted by trade magazines or local press to advertise. While it definitely still has its place in this digital world, you also need to think carefully about how and why you’re using it, as there are pros and cons – as there are with all marketing