The UK small business scene is a vibrant one, but competition is fierce. Limited resources often mean wearing multiple hats and struggling to keep up with marketing demands. This is where AI (Artificial Intelligence) steps in, offering a game-changing advantage. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in […]
Category: Understanding marketing
Small businesses often have limited resources, meaning they need to get the absolute maximum value from their time and money. Repurposing content is a cost-effective strategic approach for small business owners to achieve efficiency, wider reach, and consistent messaging across various channels. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive
How does repurposed content make the most of my resources?Read More »
Local marketing is especially effective for businesses with a physical location – but it’s nice for all businesses to have a presence in their local area. We’ve put together some top ideas to help you gain more local business. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B
12 ways your business can improve its local presenceRead More »
Gird your loins for some poor sewing puns as we jump into Threads. Were you one of the 100 million signups in five days since new social media platform Threads launched last week? Hands up, we were. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C.
Unpicking Threads: How will it work for your business?Read More »
Marketing is a moveable feast at its best. But digital transformation has thrown our original methods of gaining brand exposure, reach and engagement completely out of the window. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing
Traditional vs. digital marketing: To do IRL or create a URL?Read More »
A billion users? Wow! Average time spent on TikTok is nearly an hour a day? Great! We love us a trend, but we should be clear with our goals and who we’re trying to reach – looking critically at our marketing channels and deciding if they’re a fit. Michelle MillarDirector of And Marketing. An enthusiastic,
We recently wrote about the upcoming changes to Google Analytics and why you need to take action now. Once the new version is receiving data, the next step is to set up events and conversions to track the website activity that’s important to your business. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient
Google Analytics 4 update – events and conversionsRead More »
Google Analytics is phasing out its Universal Analytics (UA) properties from next summer in favour of GA4. You’ll need to act now as data is not being migrated or stored indefinitely. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and
Upcoming changes to Google Analytics (and how they affect you)Read More »
From a marketer’s perspective, it’s really helpful if you have lots of assets to help show who you are as a company – not just photos, videos or graphics, but your website, social media presence, resources, testimonials, case studies, even staff count too. But what if you don’t have some of these? Or you’ve already
You’ve got a great business idea… What now? How do you reach and engage people? What should you do first? Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising or