Grow or sustain: is it possible to grow your business at the moment? Should you be planning for survival or development? Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising […]
Author: Michelle Millar
Media is often divided into three categories: paid, owned and earned. Each of them is an opportunity to influence potential customers, but there are positives and negatives to each of them. Here’s the lowdown on the digital side. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and
You already know you want to make improvements to your website, and you’re looking for data to back up your assumptions. How should you obtain that data, and what should you look out for? When you’re looking at improving the UX, UI or CRO of your website (have a look here for more on those!), there are a
User testing or heatmap tracking – which is better?Read More »
These acronyms are all used when talking about making website improvements, but they all mean different things. Here’s how to know what you’re talking about. UI (User Interface), UX (User Experience) and CRO (Conversion Rate Optimisation) are all elements that can be improved to either give a user a more straightforward, enjoyable journey or to
Wishing you had time on your hands? Here are the best basics for getting started with business and marketing automation. Automated processes may seem out of reach for small businesses, but there are some things you can automate for very little cost – from repetitive administrative tasks to marketing. Here are some ideas on how
Have you been planning your marketing for this year? Don’t let last year put you off your planning. We’d always recommend researching, writing and following a marketing strategy… and the whole Covid situation doesn’t change that. A strategy is based on research, it provides the reasoning behind any activity, and certainly should be revised if
Who are your ideal customers? Where do they hang out online, and what kind of content do they consume? Researching your target audience isn’t exactly ground-breaking marketing, but it’s a step often missed by SMEs, when assumptions replace data. Tell a story A buyer persona is a partly fictional representation of a group of customers.
Buyer personas – what they are and how to researchRead More »
2020 could prove to be a pivotal point of change in buyer behaviour, in both B2C and B2B markets. Confined to our homes for extended periods, long-established habits are evolving, with more people researching and buying online and associated expectations developing. Retail buying habits Forbes reported that this was the year that a whole new sector