Google Analytics is phasing out its Universal Analytics (UA) properties from next summer in favour of GA4. You’ll need to act now as data is not being migrated or stored indefinitely. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and […]
Author: Michelle Millar
From a marketer’s perspective, it’s really helpful if you have lots of assets to help show who you are as a company – not just photos, videos or graphics, but your website, social media presence, resources, testimonials, case studies, even staff count too. But what if you don’t have some of these? Or you’ve already
We’re thrilled to be shortlisted in two categories for awards in business excellence! Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising or making future improvements. andmarketing.co.uk
What’s the difference between a strategy and a plan when it comes to content? Do you really need both? Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising or making
Just back from the Yorkshire Post Rural Awards 2021… Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising or making future improvements. andmarketing.co.uk
You’ve got a great business idea… What now? How do you reach and engage people? What should you do first? Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising or
Grow or sustain: is it possible to grow your business at the moment? Should you be planning for survival or development? Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and B2C. Proven ability to strategise, plan and deliver targeted marketing campaigns, capturing and analysing results and advising
Media is often divided into three categories: paid, owned and earned. Each of them is an opportunity to influence potential customers, but there are positives and negatives to each of them. Here’s the lowdown on the digital side. Michelle MillarDirector of And Marketing. An enthusiastic, creative and proficient marketer with comprehensive experience in B2B and
You already know you want to make improvements to your website, and you’re looking for data to back up your assumptions. How should you obtain that data, and what should you look out for? When you’re looking at improving the UX, UI or CRO of your website (have a look here for more on those!), there are a
User testing or heatmap tracking – which is better?Read More »
These acronyms are all used when talking about making website improvements, but they all mean different things. Here’s how to know what you’re talking about. UI (User Interface), UX (User Experience) and CRO (Conversion Rate Optimisation) are all elements that can be improved to either give a user a more straightforward, enjoyable journey or to