If you’re a B2B business, you’ll probably have been contacted by trade magazines or local press to advertise. While it definitely still has its place in this digital world, you also need to think carefully about how and why you’re using it, as there are pros and cons – as there are with all marketing […]
Blog
The latest in news, views and updates: this is And Marketing's take on all things digital marketing.
Read + learn
From user testing to marketing automation, with our take on strategy and planning, we cover it all over on the And Marketing blog. Brush up on marketing knowledge aimed at small business owners, where we explain the jargon and cover the elements that matter to you.
As it stands, humans can out-write AI. It’s a fact that yes, AI can conduct research quickly, gathering sources and churning out a 500 word blog quicker than it took you to type in the instructions, but when it comes down to it, you can tell. Related posts Content strategy vs content planning How does […]
We know that email marketing is great for targeting engaged customers and prospects, but your list can get smaller as contacts unsubscribe or change jobs. How do you grow your list? We’ve got ten speedy tips for you today! Related posts The great email cleanse: What Google and Yahoo’s protections will mean for your email marketing […]
When creating a website, one of the most crucial decisions is the underlying structure. This decision often boils down to choosing between a custom-built website and one based on a pre-designed theme. Each approach offers distinct advantages and disadvantages, tailored to different needs and preferences. Related posts The case for and against print ads Your […]
SEO, or Search Engine Optimisation, is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs). SEO covers a whole range of elements, from the words that you choose to put down on each page (which is how most people think of SEO), to technical elements such as metadata and […]
Michelle spent a few days this week at Atomicon – the self-professed “must-attend” sales and marketing conference for small business owners. Here’s her perspective – what she learned, and what actions she’ll be taking from it. Related posts Making the most of Atomicon 2025 The great email cleanse: What Google and Yahoo’s protections will mean […]
Sustainability is becoming more important to businesses. As well as this obviously being great news for the environment, you can use this when promoting your services. If you are making efforts to do business in a green way – let’s shout about that! Not on your radar? You’re risking being passed over for competitors who […]
Howden digital marketing agency And Marketing has launched phase two of the Visit Howden website for Howden Town Council. A hub of visitor information for everything ‘Howden’, And Marketing first launched the website in January 2024, with events, things to do and community sections aimed at both tourists and locals alike. Phase two of the […]
Digital consultancy, Golden Marzipan, really understands how to effect change in social housing organisations. Over the two years we’ve worked with Golden Marzipan, we’ve carried out all kinds of marketing activities for them, with the aim of both engaging their current clients and raising brand awareness to their target audience. Related posts Providing more than […]
